VP of Product

Title: VP of Product

Location: Primarily remote, with some travel to Edinburgh.
Reports to: CEO

It's rare for companies to break out of the start-up stage, rarer still to become profitable and keep growing. At Hyble, we've done both, and we're not slowing down. 

We started as 12 people in a tech incubator, taking on a problem the entire beverage industry had quietly accepted as normal: why did it take weeks for a sales rep to get their customer the marketing support they needed to start selling?

We built the answer. Hyble is now the only end-to-end point-of-sale ecosystem built for the global beverage industry.  Active in 50+ markets, helping the world's leading drinks brands create, approve, print, and deliver fully compliant POS materials in hours, not weeks. From 10 venues to 10,000, we give brands complete control at every touchpoint.

High-Growth Scale-Up

We've delivered consistent revenue growth for eight consecutive years. Over the last three years alone, the business has grown 213% and reached profitability. That's a milestone that reflects years of deliberate, disciplined investment decisions that have paid off.

In 2023, we won a landmark contract with Southern Glazer's Wine & Spirits, a $25 billion business and the largest wine and spirits distributor in the US. Today we're a 135+ person, award-winning MarTech company operating across three continents - with 70% of our revenue generated in the US and a sales pipeline exceeding $70 million.

The AI Opportunity

The next chapter is AI-first, and it's happening now.

We're not retrofitting AI onto an existing product. We're rebuilding around it - embedding AI at the core of how our platform thinks, personalises, and performs. The opportunity is significant: a traditional, relationship-driven industry that is ripe for disruption, and a product already trusted by the brands that matter most.

For senior hires, that means something specific: you arrive at the point where architecture decisions stick, where what you build becomes the standard, and where the market is still open enough for genuinely bold thinking to win.

What you’ll find here:

• Ownership without bureaucracy. You'll move at the pace of someone who has real authority, because you will. You won't inherit a fully packaged function. You'll shape how it operates across a growing international scale-up.

• Problems worth solving. The intersection of AI, distribution networks, and global beverage brands is not a solved space. You'll be figuring things out, not inheriting playbooks.

• Impact you can see. We're small enough that your decisions shape the product, the team, and the trajectory of the business and large enough that the scale of that impact is real.

Hyble’s product sits at the intersection of AI, enterprise marketing, and beverage industry expertise. It already powers some of the world’s biggest brands. The question now is how much further it can go. 

We’re hiring a VP of Product who is as comfortable in a strategic conversation about where the market is heading as they are rolling up their sleeves to help a PM work through a prioritisation decision.

The product function has strong foundations: cross-functional teams with PMs, tech leads, designers, QA, and dedicated engineers working together. A team of PMs are embedded and growing. The operating model is in place. What’s needed now is someone who can take all of that and build it into a genuinely high-performing product organisation.

You’ll work closely with the VP of Engineering to make the cross-functional model really sing, and you’ll be the product voice at the leadership table, helping the business make better decisions about where to invest and why.

You will: 

• Own the product strategy: where the product is going over the next 12–18 months, the key bets, and what it will not do

• Develop and coach the PM team through weekly 1:1s, structured development, and honest assessment of each PM’s trajectory

• Build the product operating model: planning cadence, discovery methodology, and the frameworks that make product decisions consistent and clear

• Define what success looks like for each team and the product overall, establishing the metrics and baselines that connect product performance to revenue

• Partner closely with the VP of Engineering to make the cross-functional team model work, building a trust-based relationship that drives delivery without friction

• Represent product at the leadership table with commercial context: translating between engineering reality and business expectation

• Lead Hyble’s thinking on how AI capabilities should be deepened and defended against generic alternatives

• Build productive relationships with sales, customer success, and marketing so product is informed by commercial reality without being driven by it

• Help shape how Design and QA are integrated into the cross-functional team model as the function matures

The Truth About Working Here 

It’s messy and fast. We’re scaling quickly, priorities shift, and nothing stays still for long. We fail, we learn and we iterate. If you need a perfectly defined strategy to inherit, this won’t be for you.

It’s demanding. You’ll be expected to lead from the front. The bar is high and the decisions you make will have real commercial consequence. You’ll see the impact of your work quickly.

It’s team-first. No egos, no silos, no coasting. We push each other, support each other, and expect everyone to pull their weight. We help each other win.

What You Need to Bring 

• Product leadership experience. You have 7–10 years in product management with at least 3 years in a senior role where you genuinely owned outcomes, not just requirements. You’ve worked somewhere with real product discipline.

• Function building. You’ve either built a product function from early stage or taken a low-maturity product organisation and materially improved it. You can describe specifically what you built, what existed before you, and what changed.

• A coaching instinct. You develop PMs by asking questions rather than giving answers. You get energy from watching people grow. You’ve sat in weekly 1:1s working through a PM’s thinking and helping them develop real product judgment.

• B2B SaaS and enterprise experience. You understand long sales cycles, multi-stakeholder buying decisions, and the tension between platform scalability and customer-specific requirements. MarTech or vertical SaaS experience is a significant plus.

• AI and product thinking. You have a clear point of view on how AI changes a product’s value proposition, both offensively and defensively. You can think about AI strategy without being a technologist.

• Commercial fluency. You can discuss unit economics, customer lifetime value, and revenue impact as naturally as you discuss user research. You’ve influenced senior leadership and translated between technical reality and commercial ambition.

• Strong communication. You say what you mean. You give honest feedback. You can represent product clearly to a leadership team, to customers, and to engineers without losing the thread.

Bonus Points 

• Experience working alongside a VP of Engineering in a Two in a Box or equivalent partnership model

• Background in a company that has scaled from growth stage to enterprise

• Hands-on experience with AI-powered product features and the product management challenges they create

• Experience in a market with complex compliance or regulatory considerations

• US market experience, or experience managing product for a company expanding internationally

What We Are Not Looking For 

We want to be honest about this, because hiring the wrong person for this role would set us back.

• The strategy-only VP. Someone who excels at the big picture but disengages when it comes to coaching PMs, reviewing prioritisation, or getting into the detail. This role requires both.

• The rebuilder. Someone whose first instinct is to tear down what exists and start again. The foundations here are good. We need someone who builds on them, not over them.

• The framework collector. Methodology is not a substitute for judgment. We need someone who can think clearly in ambiguity, not someone who defaults to process when things get hard.

• The passenger. Someone who needs a fully defined strategy before they can act. The strategy is this role’s to build. If you need it to arrive ready-made, this isn’t the right role.

Missing a few requirements? Good roles stretch you. If you’re 70% there and hungry for the rest, we want to hear from you. We’re more interested in trajectory than history.

How We Work 

This is our default setting. If this isn’t for you, we’ll both be miserable:

• Our values – humble, resilient, team, authenticity and bravery – are woven into everything we do.

• We find a way – roadblocks are puzzles, not excuses.

• We own it – we roll up our sleeves and take responsibility. We own our mistakes and fix them.

• We’re ambitious – we set bold goals and back ourselves and each other to deliver them.

• We’re curious – we challenge the way things have always been done or ideas if we think of a better way.

• We give a damn – we work hard because we care deeply about our customers, colleagues, and our work.

This isn’t for everyone. And that’s intentional.

The Deal 

• Pension. A combined contribution of up to 12% of your salary.

• Bonus. A bonus scheme based on company performance.

• Referral. A referral bonus when you successfully refer someone.

• Pay. We review pay annually, with performance being a key factor.

• Holidays. 33 days including public holidays, with options to buy or sell extra days.

• Giving back. 2 paid days to support a charity of your choice.

• Wellbeing. Enhanced sick pay from day 1 and coaching and counselling through our wellbeing partners, Plumm.

• Health Days. 2 paid days to recharge when you need it.

• Connection. Flexibility to work hybrid, with quarterly company meetups and regular in-person team sessions.

We’re building an inclusive workplace that promotes and values difference, where everyone, from any background, can do their best work, be themselves and be proud to belong.

For more information about us visit: https://www.hyble.tech/ or check out our socials.